K-STATE College of Business Administration
Marketing Major Outcomes
For the Marketing Major Earning a BS Degree in Business Administration
Upon completion of their degree in marketing, undergraduates will have gained knowledge in at least 15 areas. Below is a list of 15 student learning outcomes (SLOs) of specific marketing content.

Student Learning Outcomes
The following are the 15 areas of marketing SLOs:
  • Product and brand management issues
  • Consumer need identification
  • Pricing strategies
  • Marketing channels
  • Promotion strategies / approaches
  • Personal selling and sales management concepts
  • Segmentation, targeting, and positioning
  • Marketing strategy development process
  • Customer relationship management
  • Consumer decision making process
  • Marketing performance and financial implications
  • Marketing research design, interpretation, and analysis
  • Marketing plan development and presentation
  • Forecast sales and demand
  • B2B relationships and processes

Alignment Matrix of SLOs Courses

Summary of Assessment Process